HŎM (หอม) is a perfume atelier based in Bangkok that creates fragrances inspired by memory, softness, and quiet moments.

The highlight of this project is the play on the word HŎM and “หอม”, the Thai word meaning “smelling good.” The illustrated logotype was designed to visually bridge both Thai and English letterforms, creating a mark that can be intuitively read and recognized across both languages. By blending familiar characteristics from each alphabet, the identity becomes culturally rooted while still feeling universal.