I led the creative direction for a high-production fight night event, developing a comprehensive visual identity across the entire experience. My work spanned from live broadcast graphics,  sponsorship deck, social media campaigns, promotional materials, large format signage, print collateral, and exclusive fight night merchandise.

This event marked a milestone for IRON 8 Grand Prix, expanding its reach beyond Toronto to an international audience. The fight night was broadcast across North America, Mexico, and Thailand which brings the visual identity and production to audiences across multiple markets.