This was a large-scale project that creatively challenged me to expand my design skills across multiple touchpoints; from visual identity, print collateral, and many more. The project required developing a cohesive brand experience across a wide range of applications and formats.

It also pushed me outside of my usual design approach, as the branding direction was intentionally vibrant - a contrast to my typically clean style. One of the most rewarding aspects of the process was researching the culture behind Cinco De Mayo and finding thoughtful ways to connect it to Muay Thai and translate that influence into the visual design system.